Friends and Family Say Goodbye to Arturo Rivera

By Wendy Barba

• Dressed in all white, friends and family members of Arturo Rivera gathered in a religious ceremony to say farewell to the publicist who died in the tragic plane crash on Dec. 9.

  Funeral services took place this Saturday for the superstar publicist who worked with big names in the music industry including Banda el Recodo, Los Recoditos, Tito el Bambino and of course, Jenni Rivera.

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  Arturo's sister, Cynthia, told Grupo Fórmula they chose to wear white instead of black because they are not mourning. "We want him to continue living," she said.

  His ashes were displayed in an urn in Gayosso Lomas Memorial in Mexico City, according to Yahoo!

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  One of Arturo's friends and clients, Poncho Lizárraga of Banda el Recodo, tweeted a picture and wrote, "Arturo Rivera, may God accompany you in this new journey you are about to begin."